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Opportunity for Women Entrepreneurs

02/20/2023 4:54 PM | Anonymous

Each year since 2018, Mid-Day Women’s Alliance (MDWA) in partnership with CAP Services and in 2021 also with WWBIC (Wisconsin Women’s Business Initiative Corporation) has selected a local woman entrepreneur to receive a $2000 grant plus over $2000 in business coaching services and networking opportunities. MDWA provides the cash award and teams with CAP Services and WWBIC for coaching, networking, and business plan services. The grant focuses on new or existing businesses that have started producing revenue.

 Our past recipients who have valued and benefitted from this program include:

  • 2018 - Amanda Santoro – Little Foods Co.
  • 2019 – Traci Powell – The Lemon Branch
  • 2020 – Kate Moody – Ms. Moody Money
  • 2021 – Cassie Mathis – Baby Bear Cranial Clinic
  • 2022 – Kylee Falconer – Kindred Seasons Events

Benefits of the Entrepreneur Grant: The selected grant recipient is paired with Business Coaching Team (made up of individuals from CAP Services, WWBIC and MDWA) who offer monthly consulting at no charge. The grantee also receives the following at no charge: a one-year membership to Mid-Day Women’s Alliance (MDWA), all MDWA monthly lunches for the year, and quarterly Women in Leadership Development workshops. The recipient also benefits from countless networking opportunities that will help her build relationships leading to further business growth. The recipient is required to enroll in CAP Services’ Business Development Program to develop and/or enhance her business plan. 

About CAP Services: CAP Services, Inc’s mission is to transform people and communities to advance social and economic justice. CAP, a private, non-profit corporation, offers innovative and effective programs developed and maintained with input from the people being served. CAP Services provides no cost Business Coaching and low-cost lending to entrepreneurs starting a business and to businesses committed to creating jobs that will be filled by low-income individuals. CAP’s Business Development staff help individuals develop their business plan and assemble a financing package, which can include gap financing from CAP Services. 

About WWBIC: WWBIC’s mission includes that it opens the doors of opportunity by providing underserved individuals who are interested in starting, strengthening, or expanding businesses with access to critical resources such as responsible financial products and quality business and financial training.

“Every day we work hard to achieve our social goal of improving the economic well-being of individuals by advancing inclusive entrepreneurship and facilitating self-sufficiency strategies.”

WWBIC focuses on individuals who face barriers in accessing traditional financing or resources in pursuit of their dreams and economic well-being … in particular women, people of color, veterans, rural and lower wealth individuals.

 Amanda Santoro, Little Foods Company


Traci Powell, The Lemon Branch


 Kate Moody, Ms. Moody Money

Cassie Mathis, Baby Bear Cranial Clinic


Kylee Falconer, Kindred 

Mid-Day Women's Alliance

P.O. Box 334, Appleton, WI  54912

@copyright 2022 Mid-Day Women's Alliance. All rights reserved. MDWA is a 501(c)6 nonprofit organization.

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