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MDWA / CAP Services: Entrepreneurship Grant Program

To help support women entrepreneurs and small business owners in the Appleton area, Mid-Day Women’s Alliance (MDWA) in collaboration with CAP Services Inc., is hosting the 5th Annual Fox Cities Women’s Entrepreneurship Grant Program (FCWEGP).

This program, through a competitive application process, will provide one local female business owner with a $2000 grant and over $2500 in business coaching services and networking opportunities each year. New or existing businesses that have started producing revenue and are seeking to grow are encouraged to apply, although multi-level marketing firms and nonprofit businesses will not be considered.

The selected grant recipient will be paired with a local Business Coaching Team who will offer monthly consulting at no charge. The grantee will also receive the following at no charge: a one-year membership to Mid-Day Women’s Alliance (MDWA), all MDWA monthly lunches for the year, quarterly Women in Leadership Development workshops, and a ticket to the annual FUSION women’s leadership program and networking event. The recipient will also benefit from countless networking opportunities that will help her build relationships leading to further business growth. The grantee will be required to enroll in CAP Services’ Business Development Program and will be required to develop and/or enhance her business plan. 


Congratulations and a huge high-five to Kylee Falconer of Kindred Seasons Events for being selected by a panel of unbiased judges to receive our 2022-23 Entrepreneur Grant award! She will receive a $2000 Grant plus much love and support from MDWA and WWBIC for the next 12 months to help her grow her business. 

Our members voted and chose Sandy Quevillon to be our Members Choice recipient, so Sandy will receive a free 1-year MDWA membership. Congratulations, Sandy!

Congratulations also to our other finalists who joined us for our August program to Celebrate Women Entrepreneurs! Each finalist was a winner, receiving free publicity to our audience AND a discounted membership to MDWA. 

  • Angie Lee, Eden beauty & wellness products
  • Kylee Falconer, Kindred Seasons Events
  • Sandy Quevillon, The Whimsical Whisk baking supplies
  • Ashley Senk, Ashley Senk LLC marketing consultant
  • Hilary Van Camp, Ink and Arch Microblading

About Mid-Day Women’s Alliance: Supporting women in the Fox Cities, MDWA is an organization that promotes equity for all women and helps them to develop their potential through: (NAMES) networking, advocacy, mentoring, education and skills-building.

About CAP Services: CAP Services, Inc’s mission is to transform people and communities to advance social and economic justice. CAP Services has been on the front-line of the war on poverty since 1966. CAP, a private, non-profit corporation, offers innovative and effective programs developed and maintained with input from the people being served. CAP Services provides no cost Business Coaching and low-cost lending to entrepreneurs starting a business and to businesses committed to creating jobs that will be filled by low-income individuals. CAP’s Business Development staff help individuals develop their business plan and assemble a financing package, which can include gap financing from CAP Services.

Questions contactIrene: or call 920-915-1209 or Traci: or call 920-243-3100

Entrepreneur Grant Recipient Summary 

2022-23 Kylee Falconer Kindred Seasons Events

2021-22 Cassie Mathis BABY BEAR Cranial Clinic

2020-21 Kate Moody Ms. Moody Money

2019-20 Traci Powell The Lemon Branch

2018-19 Amanda Santoro Little Foods

Members' Choice Recipient Summary

2022-23 Sandy Quevillon The Whimsical Wisk

2021-22 Jolyne Zaldivar Bringing Language Barriers

2020-21 Pamela Barnes Xe54 Wine and Cocktail Lounge

Mid-Day Women's Alliance

P.O. Box 334, Appleton, WI  54912

@copyright 2022 Mid-Day Women's Alliance. All rights reserved. MDWA is a 501(c)6 nonprofit organization.

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