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Bringing Visions to Reality
Wisconsin Women’s Business Initiative Corporation (WWBIC) 101
with Wendy Baumann and Julie Stoffel
Join us to learn from President and CVO Wendy Baumann, and Regional Project Director Julie Stoffel about the work WWBIC does across the State of WI.
WWBIC is a leading innovative statewide economic development corporation that’s been “Putting Dreams to Work” since 1987. We open the doors of opportunity by providing targeted individuals who are interested in starting, strengthening or expanding businesses with access to critical resources such as responsible financial products and quality business and financial education
- Opportunities for individuals starting, strengthening, or expanding their business
- Access to critical resources such as responsible financial products
- Quality business and financial education
Wendy Baumann, President and Chief Visionary Officer of WWBIC,
Wendy accepted this challenging position in the community in 1994, providing the leadership required to ensure the achievement of WWBIC’s mission and to uphold the philosophy of serving businesses owned by women, minorities, veterans, and low wealth individuals in Wisconsin.
Wendy’s personal mission has always been to improve the financial well-being of others. This is exemplified in her career choices and bountiful volunteer service. In addition to Wendy’s commitment to WWBIC, she led the team that launched Kiva Wisconsin, drove development of the Milwaukee Public Market, co-founded the national Association of Women’s Business Centers, co-formed the Invest in Wisconsin CDFI partnership, and currently sits on numerous regional and national Boards.
Julie Stoffel, Regional Project Director for WWBIC
Julie has come full circle with WWBIC as started as a WWBIC loan client when she opened Cradle to Crayons Learning Center, LLC in 2008. Her goal has always been to provide children with developmentally appropriate experiences and activities tailored to their individual learning needs in a high-quality early childhood environment. With WWBIC’s assistance, and the SBA, Julie scaled her business even further to expand space and enrollment in 2013. Fast forward to 2018, she purchased a property, completed a large scale build-out to suit an early childhood space, had tripled in enrollment size, having over 100 children enrolled, and grown her staff to 24.
WWBIC has been with Julie every step of the way. When the Northeast WWBIC office had opened in Appleton, she knew she wanted to be a part of it.
In September of 2018, Julie was brought on as a Small Business Consultant for WWBIC. She serviced about 15 clients upon hire and in just over a year her case more than doubled. Julie’s work has been instrumental in the success of many entrepreneurs in the region. Meanwhile, her business still running strong, another opportunity opened within WWBIC, and again, Julie continues to stand behind the work and the mission so moving into Regional Project Director was a perfect fit.